The “Noël à la carte” campaign was launched in 2002 by Mr. Jean-Philippe Caron to raise funds for cystic fibrosis research. Each year, a board of ambassadors came together to promote this noble cause. Despite many challenges, over 2 million Christmas cards were printed to support children in Québec.
In 2012, the campaign was integrated into Éditions de Villers Inc., a company specializing in the design of Christmas cards. Founded in 1991 by Mr. Raymond Girard, the company began with its first Christmas card campaign in collaboration with renowned painter Littorio Del Signore. Proceeds were donated to the Kidney Foundation.
Over the years, Éditions de Villers has experienced steady growth while remaining true to its charitable mission. Following the acquisition of companies such as Publi-Tact and Trois Crayons et Cie, it has developed Christmas campaigns for several well-known organizations, including Opération Enfant Soleil, the CHU Sainte-Justine Foundation, the Canadian Cancer Society, and Leucan. Since its inception, the company has raised over $400,000 for charitable causes.
In 2024, Éditions de Villers launched a new website and expanded its range of services to better support businesses across Québec and Canada in their daily operations. Remaining committed to its community values, the company now allows partners to choose from various charitable causes. In addition, Éditions de Villers offers graphic design services and a wide array of printing options on paper, cardboard, and, more recently, textiles.